AI in Hospitality, what is the future? Based on trends, there were several areas where AI is already being used or will be expected to play a significant role in the hospitality sector:
- Personalized Guest Experiences: AI algorithms can analyze guest data to personalize services and experiences. This includes personalized recommendations, room preferences, and targeted promotions based on individual preferences and behaviors.
- Chatbots and Virtual Assistants: AI-powered chatbots and virtual assistants were becoming increasingly popular in the hospitality industry for tasks such as booking reservations, providing information about services, and handling customer inquiries. These technologies enhance customer service and streamline communication.
- Voice Recognition Technology: Integration of voice-controlled devices and services allows guests to control various aspects of their stay using voice commands. This includes adjusting room settings, ordering room service, and accessing information about the hotel.
- Predictive Maintenance: AI can be used for predictive maintenance in hotels, helping to identify and address potential issues with equipment and facilities before they cause disruptions. This can lead to cost savings and improved operational efficiency.
- Facial Recognition for Check-In: Facial recognition technology was being explored for streamlined and secure check-in processes. This not only enhances security but also speeds up the check-in experience for guests.
- Robotics in Hospitality: The use of robots for tasks such as room service delivery, concierge services, and cleaning was gaining attention. Robots can help automate repetitive tasks, allowing staff to focus on more complex and guest-centric activities.
- Data Analytics for Business Insights: AI-driven data analytics tools help hotels gain valuable insights from guest data. This information can be used to make informed decisions about pricing, marketing strategies, and overall business operations.
- Cybersecurity Measures: With the increased adoption of AI in the hospitality sector, there’s a growing focus on enhancing cybersecurity measures to protect guest data and ensure the secure operation of AI systems.
Stephen is a hospitality professional from Johannesburg South Africa. His career started with THF hotels in the UK and subsequently with the Southern Sun Hotel group in Johannesburg. Stephen’s first steps into entrepreneurship was Hickmore Recruitment / CareerMap, a leading supplier of Senior and Exec recruitment services. Stephen was a founder of Pple Hospitality (formerly HSC) the largest Hospitality Industry full-service outsourced staffing company in South Africa. In March 2020 Stephen became a director and owner of the Swiss Hotel School South Africa, which is now his full time endeavour. Stephen writes for a number of publications on food and hospitality industry matters, trends and opinions.
