Booze-free – The global movement towards moderate and mindful drinking has spawned a growing market of alcohol-free drinks – and now, a bar.
Mindful drinking is more than just a fad.
The market of ‘sober curious’ and non-drinking adults is steadily increasing.
By 2025 SABMiller owner, AB InBev, expects 20% of its market to be alcohol-free beers.
A mobile bar service called So-Bar is taking advantage of the growing move towards booze-free fun.
Stephen Hickmore, the owner of the pop-up bar, says South Africans are embracing the concept of alcohol-free partying.
So-Bar has been operating for the past two years and Hickmore says booze-free gin and alcohol-free beers are becoming more popular among the sober curious.PROMOTEDExperience the power of more with the Samsung Galaxy Note10 LiteExperience more battery life, more cinematic display and even more control with the Samsung Galaxy Note10 Lite. Buy now.Vodacom »vodacom.co.za
He explains that non-drinkers are looking for decent non-alcoholic beverages, instead of water or carbonated drinks. https://hospitality.co.za/news/so-bar/
So-Bar is a concept that I started some years ago, largely based on my decision to stop drinking.Stephen Hickmore, Owner – So-Bar Mobile Bar Service
We do a full gin bar that doesn’t have alcohol in it.Stephen Hickmore, Owner – So-Bar Mobile Bar Service
I think South Africans are ready. I’m seeing a lot more people moving towards either cutting down their drinking or completely abstaining.Stephen Hickmore, Owner – So-Bar Mobile Bar Service
Listen to the discussion for more:
Stephen is a hospitality professional from Johannesburg South Africa. His career started with THF hotels in the UK and subsequently with the Southern Sun Hotel group in Johannesburg. Hickmore Recruitment / CareerMap, is a leading supplier of Senior and Exec recruitment services for the hospitality industry in Southern Africa. Stephen recently added career change services, headlining as CareerMap, to assist job applicants. Stephen is a founder and business developer of Pple Hospitality (formerly HSC) the largest Hospitality Industry full-service outsourced staffing company in South Africa. In March 2020 Stephen became a director and part-owner of the Swiss Hotel School South Africa. Stephen writes for a number of publications on food and hospitality industry matters, trends and opinions.