Are salespeople really just dealmakers — or are we missing the point? When we look beyond the stereotypes, it’s clear that sales is about much more than fast-talking or closing deals. We’ve all seen the stereotype — the fast-talking, shiny suit salesperson who closes deals by pressing every button.
Guess what? That’s disappearing faster than last season’s menu. Today’s top seller is actually building trust, understanding needs, and creating confidence before any price discussion. In modern sales, trust matters more than ever.
Listen in to the latest Podcast – Hospitality Insight with the SilverFox – Stephen Hickmore. By the way, this episode will offer new perspectives for anyone interested in sales as a profession.
Listen on Spotify
Ever wonder why salespeople aren’t usually part of high-level decisions? Or why numbers often blind us to potential? Because real business success comes from genuine sales conversations, in relations, in those subtle moments that spreadsheets can’t measure.
It’s time to stop thinking of a salesperson as just a deal maker and start recognising them as trust ambassadors. The biggest deals come from the relationships we nurture, not the spreadsheets we crunch, and this is the heart of great sales work.
What’s your take? Are you valuing the human touch enough in your business? Perhaps rethinking your approach to sales could make all the difference.
Listen on YouTube
Stephen is a hospitality professional from Johannesburg South Africa. His career started with THF hotels in the UK and subsequently with the Southern Sun Hotel group in Johannesburg. Stephen’s first steps into entrepreneurship was Hickmore Recruitment / CareerMap, a leading supplier of Senior and Exec recruitment services. Stephen was a founder of Pple Hospitality (formerly HSC) the largest Hospitality Industry full-service outsourced staffing company in South Africa. In March 2020 Stephen became a director and owner of the Swiss Hotel School South Africa, which is now his full time passion.
SHS – Institute of Hospitality Management
SHS – Institute of Culinary Arts
Stephen writes for a number of publications on food and hospitality industry matters, trends and opinions. He also hosts a Podcast on Spotify “Hospitality Insight with The SilverFox”
Share this:
Discover more from Hotel and Hospitality News and Resources - South Africa
Subscribe to get the latest posts sent to your email.
