Ever wondered if you’re really choosing what you want on a restaurant menu… or what the restaurant wants you to choose? In this podcast, we’ll share some fascinating Restaurant Secrets you’ve probably never noticed.
Ep7 – Hospitality Insight with The SilverFox. In this short, entertaining episode, we lift the lid on the subtle psychology behind dining out. From cleverly designed menus and “chef’s specials” to the art of upselling and the hidden influence of music, lighting, and even that innocent bread basket—there’s a whole world happening behind the scenes.
This is not about exposing tricks—it’s about understanding the craft of hospitality and how great restaurants guide your experience without you even noticing.
Once you hear this… you’ll never look at a menu the same way again.
Press play—and discover the secrets your favourite restaurants don’t tell you.

Stephen is a hospitality professional from Johannesburg South Africa. His career started with THF hotels in the UK and subsequently with the Southern Sun Hotel group in Johannesburg. Stephen’s first steps into entrepreneurship was Hickmore Recruitment / CareerMap, a leading supplier of Senior and Exec recruitment services. Stephen was a founder of Pple Hospitality (formerly HSC) the largest Hospitality Industry full-service outsourced staffing company in South Africa. In March 2020 Stephen became a director and owner of the Swiss Hotel School South Africa, which is now his full time passion.
SHS – Institute of Hospitality Management
SHS – Institute of Culinary Arts
Stephen writes for a number of publications on food and hospitality industry matters, trends and opinions. He also hosts a Podcast on Spotify “Hospitality Insight with The SilverFox”
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